Dieter Zetsche, the lord with a mustache that we see in the top image, is the current director of Daimler. Recently declared, proudly, that the brand Mercedes-Benz will be the signature automotive world’s largest Premium at the end of this year 2016. The German brand of the three-pointed star has for more than 10 years without being on top in terms of sales of Premium vehicles are concerned.
Mercedes takes time wanting to go to be the most sold in its segment and Dieter Zetsche announced about a year ago, their goal was to reach the top in a period of five years. To the surprise of many, and perhaps also of themselves, that goal will be materialized in less than a month, when the end of the year and get to know the sales in computation of 2016 Mercedes and its direct competition, BMW and Audi.
“we will achieve this year, four years ahead of time,” stated Zetsche in a conference held in Frankfurt by referring to the objective mentioned before. In the first 10 months of the year, Mercedes had grown 12%, traded 1.71 million units, while BMW had grown 5.5%, delivering 1.64 million cars and Audi recorded an increase of 4.2 % selling 1.55 million cars around the world.
In the month of November, the sales of Mercedes increased by 13 %, accumulating up to the date of the last day of November, 1.89 million of sales. His two main rivals have not reported yet their records, but very well-they would have had since November and better still they will have to give the month of December to be able to avoid that Mercedes is “hang the medal” of the premium brand most sold in the world.
therefore, Mercedes has practically assured to be the first at the global level and will come to market more than 2 million cars in 2016. Surely, the great growth experienced by the German mark of the star is due to its range of SUV vehicles and the wide acceptance that is taking the models of the range Class A (including the Mercedes GLA).
Source – Automotive News