MINI celebrates the 15 years since the relaunch of the brand

BMW celebrates 15 years of the relaunch commercial of the MINI brand, which took place on the 26 of April of the year 2001 at the plant in Oxford, den, United Kingdom.

MINI-Cooper-Chili-R53 yer, the employees of MINI plant Oxford have held the 15 years of the relaunch of the brand, which occurred on the 26th of April of the year 2001, when the first unit of the MINI Cooper of new generation, a Chili red with the roof and mirrors painted in color white came out of the production line.

Since the first unit left the assembly plant, began a history of successes, which to date has over 2.5 million vehicles produced only at the plant in Oxford, which were sold in more than 110 markets around the world.

The history of the production in Oxford dates back to the year 1931, when the Morris Oxford went into production. But the first blockbuster came in the year 1948 with the arrival of the Morris Minor, a model that continued in production until 1971.

The decision to produce the MINI modern in Oxford took place in the year 2000 and after an extensive modernization of the installations, the new MINI was ready to go into production. With immediate success the MINI R53, as it was called internally , surpassed all expectations, which led to that not would take a long time to arrive his second variant body, the MINI Cabrio, which came to market in the year 2004.

Today, the plant of MINI in Oxford employs 4,500 people and the rate of production is 1,000 vehicles a day in three shifts, which are manufactured by four different models. Each car is built with precision at the request of each client, on the basis of a wide selection of optional equipment, interior colors and color combinations exterior.