Some major brands will be absent from the Detroit Auto show that will take place in the month of January. Consider that does not match their release schedule.
though the Detroit Auto show is the largest and one of the places most appreciated by the brands to showcase their new products, in the next edition that will take place in the month of January will be no lack to the appointment MINI, Tesla Motors and Jaguar Land Rover.
The three manufacturers ensure that the appointment of the next month does not fit with their release schedule, which chose not to exhibit their current models to the american public, something strange considering that Land Rover has just released the version cabriolet Evoque.
Tesla Motors for its part considers that the month of January is too early to display the Model X, taking into account that your marketing will not begin until within several months.
MINI for his part, said through a press release that its new strategy is based on focus its activities on certain international salons, in virtue of better planning the strategy of marketing their products. That way, at the same time BMW will have more space to display their products to the local public.
while is not normal which marks so important not to attend to any of the major international exhibitions, it is also true that the reality of the current market is producing a change in the strategy of some manufacturers.