tabloid Title’ll tell me. What is it that MINI takes a step back? How can you say that if your range is getting wider instead? Yes, MINI today announced that it will give new direction to his philosophy , and the new course has nothing to do with aspirations of greatness, but to return to its origins, MINI sentiment. His new logo confirms this change.
This week the brand has introduced its MINI Clubman, a model of new generation that stands as the most versatile of the range. But along with it, along with a version that has always been present in MINI, comes a new more simple logo , more minimalist, more humble, more MINI. New models go by the same path.
It shows the manufacturer logo that forms two colors, white and black simple letters, in two dimensions, a shield unpretentious for non-experts in typography, without much adornment and back to the origins of the brand, the original MINI Sir Alec Issigonis stamp . Since the brand say is your biggest makeover since 2001, since its rebirth with BMW on their backs, and we must take this as a return to the origins of the brand throughout its upcoming releases.
According to MINI the entire his range will be based on 5 models , all different and each with its own value. That range already know two of them, the MINI Hatch, now comes with 3 and 5-door, and the new MINI Clubman, just presented. Three others remain undiscovered, among which is the new MINI Cabrio will arrive in the coming months.
Pending renewal is also MINI Countryman , will arrive in about 2 or 3 years. No successor will be the MINI Coupe and Roadster, the Paceman possibly, but comes in a MINI Superleggera that could take the place of sports roadster in the range and seems to have enough ballots to see him on the street.
Source – MINI
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Section MINI takes a step back to take a smart step forward has been originally published in Current Motor.