MINI concentrate its efforts on a new range consists of only five different models . As part of the changes, they presented a new logo two-dimensional minimalist approach. [1.99901 million]
J unto with the recent launch of the new generation Clubman MINI updated its logo , with a style more Simple minimalist than the last. In two dimensions, the new emblem reminds the logos of the last century and is presented as part of the changes that the brand is posed to its range of products.
Logo in two dimensions to a new stage of MINI.
MINI will focus on five basic models, restructuring its range based on MINI Cooper three- and five-door, MINI Clubman and MINI Countryman , and two additional models that do not yet know. This follows recent statements made by Peter Schwarzenbauer , member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce and BMW Motorrad, who confirmed that will focus on five basic models. [1.99901 million]
Which models will be missing know is still unknown, but the output of production of the MINI Coupé and MINI Roadster is already a fact, while necessary to know what the fate of the MINI Paceman. One of the new models could be the production version of the Superleggera Concept and the second a smaller product-based Cooper Rocketman Concept , though that enters the field speculation.
The new flat design 2D logo minimalist approach has been developed from existing 3D logo. The new branding is also reinforced by the adoption of a new font called Mini Serif , developed by Swiss designers.