Morocco, a builder promising car 2020


This week has unveiled a investment plan is very ambitious to the african country, 10,000 million dirham, to change are 911 million euros. Renault and at least 15 companies of manufacture of components they want to create a supply industry, largest in the country.

right Now Renault has two factories in Morocco, a in Tangier and another in Casablanca. Providers moroccans provide the 32% of the required parts. After materialize the investment, that amount would double, so you will have to import less parts and would lower the costs.

Morocco has labour costs very low: 350 €/month per employee on average

The production of Renault in Morocco, destined for the Maghreb and some european countries (such as Spain), consisting of passenger cars and light commercial Dacia. It is intended that the plant of Tangier to reach a production volume of 400,000 vehicles per year, a volume strong.


The Fiat Doblò was the fifth best-selling model in Morocco, the first four are of the brand Dacia

This investment represents almost the double of the amount that PSA Peugeot Citroën will invest in the country, erecting a factory in Kenitra with a production capacity of 200,000 units a year. The new plant of PSA will start to operate in the year 2019, with an initial print run of 90,000 units per year.

The parts needed to produce those cars will have a moroccan origin in 60% of cases, and may reach up to 80%. Once Kenitra to all gas, 4,500 people will work for it, without counting the indirect jobs that will be created in the auxiliary industry.

Brief review to the car factories of the Maghreb

In Casablanca is a plant whose antiquity dates back to 1959. The company SOMACA (Société Marocaine de Constructions Automobiles) was built between the Government of Morocco, Fiat and Simca. The italians withdrew in 2003, and Renault was left with his party. In 1999, he started manufacturing vans Kangoo, in 2005, the Dacia Logan, and since 2009 also the Sandero.


Renault Symbol (or Dacia Logan in these parts)

work There 1.307 employees (as at 31 December 2014) in two production lines. Of the 31 hectares of surface of the enclosure, 9 acres correspond to buildings. It has a capacity of 80,000 units per year. Its privileged position, in a free trade area, it is very interesting for export.

In Morocco it is used more labor and less robots

More impressive are the numbers of Tangier, with 5.086 employees (as at 31 December 2014). It is much bigger, 300 hectares, of which 220 correspond only to buildings. Is the largest plant of north Africa. You only have one line of production and is in charge of the commercial Dokker and the mpv Lodgy.

Failure to mention in the area the plant in Oran (Algeria), for the manufacture of subcompact Renault Symbol for the Maghreb. Production began in 2014 and has 350 employees, 40% are women. Algeria Renault and Dacia dominate clearly the market.


Renault 4CV in the desert (1948)

¿why the Maghreb?

The margin of south Africa, the area most economically prosperous of the continent in regard to the car is the Maghreb. The emerging middle class demand more and more cars and a large percentage of which has to be imported from abroad. It should not surprise us that the French brands are leaders in the area, including the colonial past of the european country.

In the case of Morocco, the industry is flourishing in sectors such as the metallurgical, chemical, food or electronic. The Government of Mohamed VI bet by industrialization, and is a stable country, unlike other countries of the area experienced by social movements during the call arab spring.

In 2015 enrolled 131.935 units, a record high. The fleet is old, between 50-60% more than 10 years, and prefer the French brands by the greater availability of spare parts. The gas stations of the country they serve-in theory – the same fuel that in Spain, petrol, 95 octane or more, and diesel with 50 ppm sulfur.