Peugeot 2008 DKR16: The impact of a victory in the Dakar


Stéphane Peterhansel won the victory in the Dakar 2016.
A statement as emphatic as provisional, as the winner of the
‘Touareg’ in the category of cars it weighs an appeal made by the team
X-Raid. The structure that manages the Mini All4 Racing will take up the
latest instances your complaint for an alleged re-fuelling illegal of the Peugeot
2008 DKR16 of the French rider. It is very likely that the final outcome of the Dakar
do not change it, or you could surprise the appeal to come to fruition,
but that doesn’t matter. Peugeot has already won, both inside and outside of the Dakar.

In sports, the Peugeot 2008 DKR16 has emerged as the car of reference. After a first attempt failed in 2008
DKR15, the technicians at Peugeot Sport have managed to take advantage of all the
advantages offered by the technical regulations for buggies 4×2. More effective in
fast tracks and in the dunes, along the Dakar 2016 has been the vehicle of
more complete, as is proved by the stage wins for Sébastien Loeb, Carlos
Sainz and Stéphane Peterhansel. Despite all this, the model has been
problems of youth and in 2017 will be a machine faster and more reliable


Outside of Dakar, the impact of the victory is evident. Peugeot has launched the publicity machine for ‘celebrate’ their victory in the Dakar 2016 and just fifteen days after the end of the raid, the media blitz is remarkable. As you can see in the playlist that accompanies these lines, Peugeot has already released an ad in Spanish extolling the theoretical relationship of the Peugeot 2008 DKR16 and the Peugeot 2008 street, another spot-oriented theme towards the conquest of the ‘Touareg’ and the three videos with the most spectacular moments of the Peugeot 2008 DKR16 in competition. Almost nothing.

it is apparent that a triumph of Sébastien Loeb, for being his debut in the Dakar, or even Carlos Sainz, for their age, would have had a repercussion in the media more large, Peugeot has done a perfect job extolling the conquest of the twelfth ‘Touareg’ of Stéphane Peterhansel. And is that while this series of campaigns, ads and spots will reach millions of people around the world -by a lot of asterisk to announce the provisional result, a possible resolution against the interests of Peugeot, the appeal of X-Raid will be known by a very limited audience. Peugeot has also won away from Dakar.