David Ferrer Spanish tennis player most successful of the Peugeot Tennis Team
from 2016 Peugeot become a partner Platinum ATP, expanding its linkage with the world of professional tennis. In this way a fleet of over 500 vehicles of Peugeot will be used in the displacement of players, technical staff, judges, personalities and public in twenty of the most important tournaments on the tennis circuit male.
Maxime Picat, CEO of Peugeot, has pointed out that “this new agreement with the ATP World Tour is a natural extension of our fidelity to the courts, in a context of international projection that should serve also to the visibility of Peugeot in all the world, throughout the year”.
Since then the visibility of the referenced Picat is assured since the tournaments organized by the ATP, attracting more than two million people and 635 millions of television viewers around the world. In addition, the French brand also has a presence in the portal digital ATPWorldTour.com with over 325 million visits and in the program tv ATP World Tour Uncovered that is issued in 170 countries.
The French brand is a sponsor of Novak Djokovic, number 1 world
The relationship of Peugeot with the tennis started three decades ago with the sponsorship of Roland Garros, one of the four major tournaments that make up the Grand Slam. The manufacturer account with the ambassadors of the likes of Novak Djokovic, current world number 1, Juan Martín del Potro, Jeremy Chardy or Benoît Paire.
In Spain, the marca gala sponsors several players consolidated and future talent. The Peugeot Tennis Team supports David Ferrer, Pablo Carreño-Tommy Robredo, Nico Almagro, Roberto Carballés and Eduard Güell. The manufacturer is also the sponsor and official car of prestigious events such as the Tournament Conde de Godo or the Valencia Open.