a year Ago that the nation’s Persian entrains within the international community and started the unlocking, after renouncing its nuclear ambitions without international supervision. Iran will be a lucrative market, and continue to make steps forward.
The PSA Group is the main beneficiary of the opening of the fence of the asian country, since most of the cars circulating in the country are his own (about 4 million). In fact, your local partner, Iran Khodro (IKCO) has manufactured are models of Peugeot under license.
The collaboration between the two companies, which was interrupted in 2012 by the diplomatic escalation, a result of the tensions of the nuclear program, is going to resume very soon. IKCO and PSA shall each have the half of the joint venture, what is normal in this type of associations. The paperwork will be completed next week.
Iran, as several developing countries, has a significant protectionism in certain industries such as the automobile. The imported have a higher burden of taxes and tariffs, making it more interesting to produce in the interior, but PSA cannot be set by your account. In China happens exactly the same.
Is going to invest 400 million euros in five years
joint-venture will be located in the industrial zone of Tehran, and will produce both for the local market to the neighbouring countries latest models of Peugeot 208, 2008, 301, “engines of last generation”. We understand that they refer to Euro 6, even though Iran does not require a standard anti-pollution as strict as the european. In addition, IKCO will be able to use its platform to develop its own vehicles.
In this way, PSA placed a tab important on the board in a productive zone. Its maximum opponent French, Renault Nissan, is already consolidating its position in the Maghreb, with factories in Morocco and Algeria. Between Turkey and India, the new union of IKCO/PSA will be the most important of the automotive industry.
Peugeot 301, a sedan for emerging countries that is produced in Spain -although here it is not sold-
To the beginning of the year, the iranian president, Hassan Rohani, visited France with an official character. Then they announced the signing of an agreement between PSA and IKCO. The procedure of yesterday is one more step in that direction. Not only he went to the director of the Middle East and Africa of PSA, Jean-Christophe Quémard, was also there, the minister of industry of iran, Mohammad Reza Nematzadeh.
The agreement contains 17 points which regulate the agreement between the two parties. One of them is the payment on the part of PSA to its partners of more than 400 million euros, in concept of compensation by the mass exodus of 2012, when they began the international sanctions. You will not be paid “in cash”, or immediately.
IKCO will only have to pay in concept of license is 30 euros per car (instead of 100), in addition to the PSA’s will provide 25 million euros in spare parts, as well as the assembly line of Peugeot 207. That model is discontinued in Europe, but in Iran the 206 is still marketed as new, and that’s what we say all.
¿why you care so much about Iran?
Before they cast the ugly things, Iran was the thirteenth largest worldwide manufacturer of automobiles in 2011, and had a promising projection as a manufacturer, and as a domestic market. Has a population close to 80 million inhabitants, with a growing economy, and a car fleet obsolete and to be replaced.
In 2012, to retire the brand Peugeot in Iran, PSA lost 10% of its deliveries worldwide, and that is a very high number for a manufacturer to ignore it. The PSA Group, after the brilliant management of Carlos Tavares -a former no. 2 at Renault – will return to stomp. And let’s not forget that to Peugeot, Iran has become its second most important market, where it has surpassed a 30% share.
The collaboration between Peugeot and Iran Khodro dates back to decades, even before the revolution, theocratic, 1979. Iran was not a French colony, although the foreign manufacturers most important there are Peugeot and Renault. The goal is to produce short-term 200,000 units annually, we will see if they succeed.