In 1930 an Italian, resident in the town of Turin, Battista “Pinin” Farina founded the that to day of today it has become one of the brands most important design of the landscape engine. Now, after some tough negotiations, the company Pininfarina happens to be owned by the indian manufacturer Mahindra.
A union between continents, which strengthens both companies for the future
The asian company has had to disburse a total of 168 million euros. A clear commitment on the part of Mahindra for lweigh the Italian design more pure to their models, including Ssangyong, as it is also found within the conglomerate founded in India back in the year 1945.
Although the agreement is total on the part of both companies, the rubric making the purchase will not be made until the first half of next year. In any case Pininfarina will lose his independence of creation. As your president will continue to be Paolo Pininfarina, grandson of the founder.
The Italian house will continue to be one of the leaders of the design world. Legendary are his creations and ideas. Many of them have reached the real world, being companies such as Ferrari, some of their most discerning guests. Something soon that Ssangyong will benefit, like the other vehicles of Mahindra.
The XLV will be the first model of Ssangyong in receiving the Italian flair of Pininfarina
In the not too distant future, will indeed be the year that comes, Ssangyong already bring it to light, two models signed by Pininfarina. One of them will be the Ssangyong XLV, which will be presented in mid-2016. The other for the moment nothing is known, but sure to be another SUV. Sure that soon we will know more.