Pininfarina will be responsible for the development of a new platform and exterior design of four new models to the iranian IKCO. The cars will be produced in Iran.
Pininfarina, prestigious Italian design house today owned by india’s Mahindra & Mahindra, has just sealed an agreement with the manufacturer iranian Iran Khodro (IKCO), for the development of a new modular platform.
it Is a agreement of 70 million euros by three years, by which Pininfarina to develop a new architecture that will be able to adapt to four different models Iran Khodro to launch in the next few years, the first of which a passenger vehicle of medium size, in addition to other three models.
Pininfarina will be in charge of each of the processes over the three years of contribution, not only with the development of a completely new platform, but in addition with the design of the body, to stamp its seal of approval on the final product. The assembly of the vehicles will take place in Iran, although the Italian brand will help IKCO to establish the start of series production.
With its economy once again open to the world, Iran has been transformed into a new potential market for many firms and there are already several projects that have begun to put in place in recent months. Sales in the country of the Middle East little by little they will be regaining the rhythm that they had before the international sanctions, with more than 1 million vehicles sold during the past year.