As you know, the Swedish firm Volvo, took a few months, all of the shares of Polestar. In this way, the mark is made with the complete control of this company with a well-defined objective, to create a special division recognized like M from BMW, AMG from Mercedes, and quattro GmbH for Audi. To achieve this, the firm already plans to launches of height, taking in mind manufacture with the help of Polestar hybrid of high performance.
So we could find ourselves in the next years models Volvo with the last name Polestar with a performance of madness learned of hybrid systems of high performance. Although, the own Lex Kerssemakers, CEO of Volvo in north America, has stated that they are still studying what sense to give to Polestar, defining the strategy and the marketing tools to use.
“we Know that going on car performance, but should reflect our position in terms of propulsion systems, so that the electrification will play an important role when we talk of cars polestar”, said the same Lex Kerssemakers. “The electrification I’m looking forward to because you can offer different levels of benefits and different ways”, he continued saying Kerssemakers.
One of the ideas that has left clear to the CEO of Volvo in north America is that copying the germans is not your goal, making it clear with these words that have their own philosophy and that will make cars with personality. “In the end we’re Volvo and we go to ours”, he concluded, Lex Kerssemakers.