Maria Sharapova continues to accumulate contracts cancelled. The Russian tennis player who is currently following the discovery of a positive in a doping test during the Australian Open ceases to be the image of Porsche after the confirmation of the German manufacturer of the suspension of the contract. Maria Sharapova was one of the ambassadors most recognized Porsche at the global level, and that is that the Russian tennis player married quite well with the image of Porsche before to be involved in this turbo issue related to the doping.
Although Maria Sharapova has offered apologies on several occasions after leaving to light their positive in the doping test by the use of Melldonium, the player is not able to mitigate the criticisms against it, nor much less the damage to its image. In this way, Porsche has not wanted to wait any longer to suspend your contract until further notice, a measure that would have also taken other manufacturers such as watchmaker Tag Heuer.
Other firms such as Nike have shown to be much more incisive to avoid continuing to link to Maria Sharapova with your brand. Nike has been communicated in an official manner that will not renew its sponsorship agreement with Maria Sharapova.
Interestingly, just a few months ago we saw this ad of Porsche where Sharapova appeared as an example to follow…