With a strategy that includes financing plans and rental, in combination with a design of youth, Citroën hopes with the new C3 to achieve to conquer public youngest.
Hace is only a few hours that new generation of the Citroën C3 he made his debut in an official manner, and despite the fact that not yet had his debut before the public, which will take place in the next Paris motor show, the urban Group’s PSA has not gone unnoticed.
The French manufacturer expressed a desire to attract customers younger, thanks to the modern design of the new Citroën C3 2017, which based many of their stylistic features in its big brother, the Citroën C4 Cactus.
Part of its charm also has to do with the possibility of to combine the color of the body with the color of the roof against the tone, in combination with the housings of the outside mirrors and the frames of the fog lamps, as well as the llantas alloy painted in black color, and even with the possibility of eliminating the ‘Airbumps’.
Clear that the task will not be easy for Citroen, as must compete within a segment of a highly competitive in the european market, although according to the own words of Linda Jackson, CEO of Citroën, unconventional in respect to its main rivals.
Citroën has been laid out the objective of to reduce the current age of their european customers, of the existing 59 years to 50 years of age. To do this in addition to the innovative design of the new C3, the French firm will make use of a finance service and up to a rental service, to measure the public more young.
at The same time and next to the C4 Cactus, Citroën begins with the new C3 to forge his new identity, and does so with the intentions of to differentiate themselves clearly from their competitors, following the course once charted by products such as the 2CV, and as but products DS, which now form part of a trademark fully independent.
This is an important action to achieve attempting to dominate the segment of subcompact, that in Europe moves more than 2.7 million units per year.
The third generation of the Citroën C3 will not be produced in France, since their production will then move to the plant that the PSA Group has in Slovakia. half of the 360,000 units that estimate will come out of the plant in slovakia to 2018, will be the new C3. By the time the price of the new Citroën C3 has not been set, but you should compete against the mid-range models, as the Volkswagen Polo or the Ford Fiesta, or even Peugeot 208, with which it shares architecture.
His arrival to the european market will take place in the month of October, after its passage by the Paris motor show.
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