The PSA Group announces its strategic plan 2016-2015 called “Push-to-Pass” replaces the former “Back in the Race“. The new plan is to keep doing large investments in R+D and a rigorous management of fixed costs and production looking to improve the structural performance of the consortium. With this new plan the French group composed by Peugeot, Citroën and DS looking to adapt to the future needs of their customers and to the changes that are occurring in the use of the car.
The economic goal of this plan is to achieve a 10% growth in turnover until 2018 and a additional 15% for 2021. On the other hand, the forecast for Division of the Automobile is a operating margin of 4% for the period 2016-2018, and a result of the 6% in 2021.
34 new models until 2021
For this purpose, the consortium communicates a product plan very ambitious that includes a 26 new models cars more 8 commercial vehicles. This will allow a steady increase of the range in all the brands since they will be able to launch a new vehicle by brand, region and year.
Within these numbers are found 7 plug-in hybrids, 4 new electric vehicles and a pickup in the part of the business now that it seems that these bodies come back to rejoin forces in Europe. In addition there will be a strong investment for the connectivity capabilities and technologies driving autonomous of all of them.
The company will creating more value with the optimization of the exploitation of its current base of customers and will try to increase it with the scanning, offering multi-brand post-sale, leasing, vehicle of occasion, services of mobility and fleet management.
let us Remember that the French group has also announced her return to the United States, an important step that will try to make with caution being DS, the brand’s most premium, the charge of go taking place within the huge market of the new continent.