Red Bull: Goodbye Infiniti, hello PUMA!


Dance sponsors Red Bull. The austrian team is laying the foundation of his project in 2016, and with the confirmation of use of power units Renault with the name ‘TAG Heuer’ brings about changes in the payroll of the sponsor of the brand. As was to be expected, Red Bull and Infiniti break your relationship. For its part, the brand of sportswear PUMA returns to bet for Red Bull Racing. An association that is not new as the firm had been a sponsor of the team during the period between the 2007 season and 2010.

Beginning with the signing of automobiles, Infiniti and Red Bull have reached an amicable agreement to dissolve their society. Despite the existing relationship with Renault at the level of the power units, the partnership with TAG Heuer limited largely to the marketing activity that the team can offer the Renault-Nissan alliance, so that both parties have decided to separate their ways. During the relationship both parties between 2011 and 2015, Red Bull has added three World Drivers Championships and three Constructors, in addition to 35 grand prix victories.

Infiniti was the main sponsor of the team since 2013, having a remarkable visibility in the cars computer. With this break, Red Bull looks thinned out your budget since it is estimated that Infiniti has provided about 60 million euros in each of the three seasons in which he has status as a sponsor principal. In spite of this, Christian Horner only has good words to: “We would like to thank Infiniti for their collaboration with the team as they joined us in 2011 and was a main sponsor of the team since 2013. we wish Them all the improve with their future plans“.


To dead king, king post. PUMA happens to be new sponsor of Network
Bull after signing a long-term agreement
. The firm thus becomes
the provider of official apparel of the team from 2016 and the signature
responsible for putting to sale the textile products under license Network
Bull Racing. An agreement that reinforces the image of PUMA global
after working with athletes, and entities of the likes of Usain
Bolt, Arsenal F. C. or the Italian national Football team. However, not
it is a new situation for the German brand.

Red Bull and PUMA were partners in the past, specifically in the period between 2007 and
, something that made reference to Christian Horner announced the
agreement: “We are looking forward to working with PUMA, this new
partnership is encompassed in a global partnership in which Red Bull and
PUMA will involve athletes from other disciplines. The goal is to launch
other related projects with Red Bull and with ‘Wings For Life’ . A
new clothing collection to launch in 2016
, it will be fantastic and I’m
sure the fans are going to love it”.