The proposal of ‘white label’ has been set. Red Bull will equip power units of Renault in the season 2016, although will not have the manufacturer’s name galo. As confirmed by the austrian team their engines are referred to as TAG Heuer in honor of its most recent sponsor. The signature watch of luxury has begun its collaboration with Red Bull in the best way possible after leaving the project McLaren-Honda, and will be responsible for putting the name ‘rent’ to the power units that will use the cars of Daniel Ricciardo and Daniil Kvyat.
The trade agreement signed between both parties for several years -without determining – reflects the fact that the new car of the team for the season 2016 has the name of Red Bull Racing – TAG Heuer RB12, thus increasing the presence of the swiss firm, although the collaboration with Red Bull will not end there. Thanks to the experience of TAG Heuer in the sector, the brand will become the official timekeeper of the team and will also be responsible for developing a watch officer of Red Bull Racing.
After confirming the agreement, Christian Horner wrote: “TAG Heuer and Red Bull are two brands that have a great passion for racing and motivation to do things differently. This collaboration is further evidence of this”. The Director of the Team Red Bull also stated: “TAG Heuer is an icon in the world of Formula 1 for many years and we are delighted that they have chosen to continue in the sport next to us”. Finally, Horner added: “We are pleased to see that Renault confirms its commitment long-term in F1. Sor technical partnership with Ilmor gives us confidence“.