Russia will soften the fall of your market in 2016


If the trend continues, they will close 2015 with a turnover of less than 1.3 million cars in Russia, that is to say, a collapse of 45% throughout the year. In November alone sales fell 42.7%. The negative conditions have not subsided.

Russia has several problems: embargoes by international crisis with Ukraine, the crash of a barrel of oil, collapse of the local currency against the dollar and inflation tremendous. The consultant believes that in 2016 the sales will fall 14%, and in the worst-case scenario possible.

This will be a volume of 1.1 million cars, very similar to that of Spain, and that considering that it is the largest country in the world in terms of surface area. The models most affected would be those imported, that are still going up in price in rubles.

The ruble has lost 54% of its value against the dollar from 2014

analysts at PwC believe that the russians will demand more cars, lower budget, and there the manufacturer best positioned is Renault/Nissan. Not only have their marks, but Lada (AvtoVAZ) or Datsun. Are the “kings” of the low-cost, with permission of the Korean brands Hyundai and Kia.

The Russian Government announced earlier this month an injection of 50,000 million roubles to help the local industry. How much money? That, however, are approximately 645 million euros.

In 2008 and 2012, the Russian market is closer to 3 million units, including passenger cars and commercial. The same consulting firm predicted that in 2018 it will retrieve the volume that it should have. Therefore, 2016 will be one of the last bad years, shall fund, and it will grow back bit by bit.