Sales car: Brazil – August 2016: Volkswagen, in free fall

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The Goal, best-selling Volkswagen, barely enters the Top 10 of August

new registrations of cars in Brazil re to go wrong. In August, sales have dropped 10.9% with 178.103 units sold continuing the trend of this year. The first nine months of 2016 is still leaving to see a decrease still increased compared with the previous year (-22,8%), with a total of 1.303.987 cars sold.

One of the brands that has traditionally dominated the brazilian market, Volkswagen, is losing strength by leaps and bounds. In August hold the third position in the ranking of manufacturers but looks increasingly close to their competitors and see how your sales will plummet to a dismal 34% in comparison with August of 2015.

The market share of the Volkswagen is 10%, the lowest that has had the German mark in this country in its entire history. The bad times of this manufacturer leaves Chevrolet and Fiat fighting for the lead, with victory for Chevy this time. Among the fastest-growing stresses Nissan (+23%), which gets the ninth position.

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New month to the front of the table to the Chevrolet Onix

For one reason or another the flagship models of Volkswagen are losing ground to their competitors. The Volkswagen Gol has only been 10th and lost 23% of its sales -the same month in which, curiously enough, this model is leader in the argentine market-. The Volkswagen Saveiro is left 11%, the Volkswagen Fox low a resounding 45% and the Volkswagen Up! is down by 43%.

For its part, the Chevrolet Onix continues without yielding and returns to lead the market for the 13th consecutive month. The Hyundai HB20 is left with the second position and the Ford Ka signature the third step, which leaves us with a podium identical to that of July. Fiat Palio and Renault Sandero rounding out the Top 5 brazilian.

Sales model

The most cars sold in Brazil are:

Ranking Model Sales aug’16 Sales 2016 (jan-aug) Ranking 2016 (jan-aug)
1 Chevrolet Onix 12.422 92.566 1
2 Hyundai HB20 10.263 75.879 2
3 Ford Ka 7.043 48.755 3
4 Fiat Palio 6.751 44.733 4
5 Renault Sandero 6.657 38.771 10
6 Toyota Corolla 6.030 43.840 5
7 Fiat Strada 6.009 40.845 7
8 Chevrolet Prism 5.848 42.944 6
9 Honda HR-V 4.906 40.122 9
10 Volkswagen Gol 4.525 40.834 8
11 Jeep Renegade 4.480 34.917 11
12 Fiat Toro 4.291 24.347 17
13 Toyota Etios Hatch 4.094 25.142 16
14 Hyundai HB20S 3.857 30.638 13
15 Fiat Mobi 3.840 13.826 31
16 Volkswagen Saveiro 3.838 27.043 14
17 Volkswagen Fox / CrossFox 3.522 33.798 12
18 Toyota Etios Sedan 3.188 19.806 21
19 Ford Ecosport 3.072 17.999 23
20 Volkswagen Up! 3.003 26.707 15
21 Toyota Hilux 2.876 22.519 20
22 Fiat Uno 2.835 24.138 18
23 Chevrolet S10 2.769 15.676 26
24 Renault Logan 2.521 14.546 30
25 Ford Ka Sedan 2.418 15.053 28

Sales by brand

The results of the manufacturers in the brazilian market are:

Ranking Brand Sales aug’16 Sales by 2016 (jan-aug) Ranking 2016 (jan-aug)
1 Chevrolet 30.734 217.824 1
2 Fiat 29.568 202.011 2
3 Volkswagen 18.664 166.930 3
4 Ford 17.454 114.853 6
5 Toyota 17.217 119.522 5
6 Hyundai 16.975 129.029 4
7 Renault 14.016 97.269 7
8 Honda 9.145 80.469 8
9 Nissan 6.290 36.374 9
10 Jeep 4.520 35.611 10
11 Mitsubishi 2.381 16.267 13
12 Peugeot 2.220 17.393 11
13 Citro├źn 1.991 16.502 12
14 BMW 1.216 7.633 16
15 Mercedes 1.072 8.293 14
16 Audi 1.010 7.988 15
17 Kia 854 7.127 17
18 Land Rover 540 4.683 18
19 Volvo 309 2.257 21
20 Suzuki 294 2.320 20
21 Chery 238 (no data) (no data)
22 Lifan 220 2.322 19