To a brand of car (or any other type of products) to reach a sufficient critical mass must be present in a number of particular markets. Seat is one of the signatures of cars that less presence it has in the international markets. However, the executives of the Spanish firm have realized that they have to internationalize to reach the number of sales that they want, and in order to maintain their benefits.
taking Advantage of the Geneva motor show it has been held in recent days, the leaders of the firm have taken to tell how it will be the expansion plans of Seat. In the plans of the firm is the arrival in various markets so far away from our country as New Zealand. However, it will not be the only country in distant Spain to which they want to go, because his plans are Norway, Iran and Argentina.
When the Spanish subsidiary of the Volkswagen Group put the sale of its models in New Zealand, do so on a basic strategy. The first pillar of this strategy is focused on the new generation of the Seat Ibiza. The second in the Ateca, the first and most successful SUV brand. Finally, the third pillar this strategy of international expansion will be based on the Aranos, the SUV smaller that will have Seat and that will hit the market in about a year.
In principle this is the strategy that will be used to reach New Zealand. We do not know if the firm will employ this same strategy in the rest of the markets in which it wants to expand its operations. However, with it, they want their percentage of sales to dilute the importance of the european market. Today 80 percent of your sales mix it, making it vulnerable if the european market will enter again in recession.
Dates and models for the markets announced they have not yet been communicated. we Know that the country’s austral will be the first to receive the model country, but for now we don’t have more data. We will be attentive when we have more data to tell you.
Source – Seat
Now from 11.720 euro