for several weeks, came to light a rumor that we also have on the possibility that Skoda, that is growing in the last years in the territory of the old continent, to return to market its products in the united States of America. In fact, there also came news about the reservation of patent offices americans with the designations Skoda Yeti, Skoda Octavia and Skoda Superb, in addition to the name vRS for their high performance versions, something that fed the rumor.
Responsible for the Czech brand declaring that yes were carrying out assessments and studies on the possible return the marketing of its vehicles to the united States; but it is not confirmed that had already taken a decision. Now, it seems that those studies that Skoda was taking place in those moments do not ensure that the marketing of its range of vehicles in the north american market serves to get a clear profitability.
According to an interview Automobile Magazine to a high-ranking officer of the German giant Volkswagen, this person would have declared that “to enter this huge market with an unknown brand, a range of models developed for Europe and a network of distributors non-existent, it could be a suicide”, adding also that “the last thing that Volkswagen America needs now is a cannibalization internal”. In this way, it seems clear that Skoda will not enter, for the moment, in the u.s. market.
The car firm in the Czech Republic is doing a enormous work in the european market, and the results in the old continent are difficult to improve. In the last few years has released a models with a very high level of quality taking into account that Skoda has always been focused as a brand of economic. The Octavia and the Superb have been the two main models of this change of ideology, but that quality will extend to the majority of upcoming products, among which there are already the new Skoda Kodiaq, the first SUV of large size of the firm.
Source – Automobile Magazine