China is a country with two classes very distinct, high and low. The case is that in the last few years it seems that the volume of the upper class is increasing and with this the power medium purchasing power of the country. Without going any further, many of the premium brands of european marketed products exclusive to the asian country and, in addition, obtained a sales volume much larger in China than in the main european markets.
for ten years now, Skoda is one of the auto companies in europe which is marketed in the asian country. Yesterday the brand of the Czech Republic communicated that already have been commercialized 2 million cars in China, making delivery recently of the unit recently. The model number 2 million from the Czech brand has earned a Skoda Superb finish Ambition with the engine 1.4 TSI and white color for the body.
Werner Eichhorn, Responsible for Sales and Marketing of the Steering Committee of Skoda, has delivered the flagship of the brand Li Hongan, customer of Shanghai. “Cs our largest single market, China is an important pillar for the growth strategy of Skoda,” said Eichhorn. Skoda took 6 years and 3 months to market its first million units in the Chinese market, needing only three and a half years more to reach 2 million cars there sold.
Despite the fact that the unit number 2 million has been a Skoda Superb, the car of Skoda most marketed there is the same here, that is to say, Skoda Octavia. The best seller Czech assumes more than 50% of the total sales in China, having delivered over 1,100,000 units of this model. It is followed by the Rapid with more than 300,000, the Superb with almost 268.000, the Fabia 250,000 and the Yeti with close to 70,000. early In the second quarter will start the marketing of other aspiring best-selling, the Skoda Kodiaq.
Now from 21.770 euro