The european cars are exotic in Japan, especially if you are not German
today, when we buy a japanese car it is so easy that has been produced in a european factory or Turkish if it is low-end or average. If we talk about models, the most luxurious, may have been manufactured in Japan, and even in north America or some asian country like India or Malaysia.
The big japanese manufacturers have plants in the EU, or the doors of: Toyota, Nissan, Suzuki, and Honda. The smaller ones still have not had that need and hold up with the factories of his native country, in case of Subaru, Mitsubishi or Mazda.
Produce in the EU has the advantage that the manufacturer is more close to the customer in all senses, including the development in some cases, and avoid the tariff barriers. Right now the japanese cars are taxed with a 10% when imported to the EU.
|Year||Units imported to Japón|
Relationship of passenger cars imported to Japan from abroad (EU and other)
This situation will change in the medium term. Japan and the European Union have been negotiating to reduce tariffs in the auto sector. From 2013 trying to get a treaty that will benefit both parties, which is not so simple.
Japan imports fewer cars than it exports to the European Union, so that relieve tariffs would make them more well-to the japanese. It is one of the developed countries that less hire purchase to the europeans, and those who matter, the majority are of German manufacturers: Mercedes-Benz, BMW, Volkswagen, Audi and MINI.
More than half of the cars that Japan imported in 2016 (63,5%) were of those brands
That’s going to wait a little before you will be solved the theme of the spare parts, now have a 3-4% surcharge. It is not the same as a whole car than piece by piece, that’s why in some countries they are imported partly assembled (CKD) as parts, and end-to-assemble locally. Doubtfully will happen that in Europe.
In a matter of weeks the EU may announce an agreement with Japan under which will eliminate tariffs on almost all spare parts of automobile source nippon. According to the Nikkei newspaper, to change the japanese will have to remove obstacles to agri-food products european, such as cheese, wine or pork.
The immediate consequence of the elimination of the tariff for spare parts is that it can lower considerably the price of maintenance of the cars if we talk about components that are not of european suppliers. will Benefit little to models produced in the EU, but you will notice it more on models made in Japan.
And what happens with tariffs on cars complete? The japanese would like that would be deleted in seven years, but the europeans prefer to wait another 10 years. And why wait so long? Well, there’s a reason why interesting, and are the non-tariff barriers.
Toyota Pixis Joy
In the domestic market, japanese we have already seen that come a few european cars. Eliminate the 10% tariff will move a little more the roost, but are still pending, the subjects of the asymmetry in the topics of regulations and type approval, as well as the kei cars.
The europeans cannot compete with the kei cars, the popular utilitarian japanese who have a price ajustadísimo and are cut by the pattern of boundaries of size, power, weight, etc., do Not are interested to export them outside of Japan, and the europeans are not interested in battling in a field where the japanese are not competition.
therefore, not only eliminate tariffs, but also other barriers. The EU and Japan should agree standards for joint it easier for the same car to go to a market or another. More complicated will be to convince the japanese that they must soften the rules for the kei cars. For there the way is full of barbed wire.