SsangYong has a new target: united States

ssangyong-korando-ficha-tecnica-7the united States and the year 2020. That is the new goal that you have in the spotlight the brand Korean SsangYong. The car firm belonging to Mahindra&Mahindra want to improve your level of quality and, to do this, they want to be introduced in the u.s. market; a market in which, if you want to be competitive, must offer products of quality but, at the same time, cost-effective, since the american market is a very traditional.

In statements to Automotive News in the Paris, the CEO of the hyundai brand, Choi Johng-sik said that “the united States is very, very competitive, so we need to build a good brand. That is why now we are preparing new products”. His idea is to enter the united States with two models of small dimensions, and propellants energetic before 2020.

According to the media, these two vehicles that the SsangYong intend to commercialize in the north american market are a improved variant of the compact crossover Tivoli, and a new version of the SsangYong Korando that will use the platform of the aforementioned Tivoli, albeit with an extended wheelbase. Allegedly, both models will come available with four-wheel drive.

Prueba SsangYong XLVto cope with their rivals in mechanical is concerned, the Korean company of Mahindra&Mahindra is developed two new thrusters tetracilíndricos of gasoline with boost. One of them uses a block engine 1.5 litres, which together with the turbocharger, is expected to reach a power 162 hp. Meanwhile, the other will have 2 litres cubicaje that should be around 220 hp. In any case, both engines are being developed for this new target of SsangYong, although it is possible that at some point to reach other markets with a configuration adapted.

Despite knowing that they will be new models and that will use these engines of gasoline, even it is not possible to confirm anything about its aesthetics, although we can intuit that they will be more focused on the taste in design of the americans and with the major equipment. SsangYong has struggled much in recent years to rise to the level of the car general media, so this goal will be a test of fire for the mark and a good way to continue to demonstrate that they are able to create cars away from those “low-cost” of a few years ago.

Source – Automotive News

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SsangYong Korando

From 18.450 euros
Now from 16,450 similarly euro