SsangYong Tivoli, the most important commitment of the manufacturer in the last few years.
The Paris motor show 2016 has been the scenario chosen by Choi Johng-sik, CEO of SsangYong, to reveal some of the future plans of the south Korean company. And coming up, very important facts for the short-term future of SsangYong. In particular, we speak of the landing of the brand in the united States. Johng-sik has announced that confirmed that SsangYong to enter the u.s. market for the year 2020.
in Addition, the CEO of SsangYong has revealed that the first foray of the brand in this market will be conducted with two of the central pillars of its range in Europe. The SsangYong Tivoli and the SsangYong Korando. These are the two models in which the brand in south korea hoped to be able to get a space in this market where the competition is voracious. And let’s not talk of the SUV segment in the united States, where the available supply is enormous.
“America is a market that is very, very competitive, it is necessary to build a good range. It is for this reason that we are working to improve and create models completely new”.
SsangYong XLV, one of the last models developed by the brand south Korean.
For Choi Johng-sik, the challenge faced is very complicated, but necessary to the future plans of SsangYong. Although it has not entered much into detail, has also revealed that the two models mentioned above and with which the brand will land in the u.s. market will receive previously a update to prepare for the consumers of that market.
we Know that both models will be offered with four-wheel drive, and in the case of the SsangYong Korando, the set point will be mounted on the same front wheel drive platform used by the SsangYong Tivoli. On the other hand, Johng-sik has also confirmed the development of new turbocharged engines four-cylinder 1.5-and 2.0-liter that will be used in the versions of north american models.
The arrival of SsangYong to the united States will play a crucial role for the brand to be able to re-register benefits after more than a decade, generating losses. Since Mahindra bought SsangYong back in the year 2011 and have been working back to positive numbers in your account of results. As John said-sik in these statements, the signature south Korean would give back profits even this year. It is something that is about to happen. In addition, with its presence in the u.s. market will be able to strengthen the foundations of a more promising future.