we Can consider Subaru, a brand of niche. Many people know the brand by qualities such as their engines, boxer or all-wheel drive, while others remember glory days in the rally with riders such as the late Colin McRae. Spain is not a representative market for the brand, but that does not mean that in other markets, Subaru is achieving a success never seen, that makes from the brand arise a increase in production.
The north american market is one of the most important for Subaru, because that is where the company sells most of its production and the only place in which you have a factory, except Japan. This 2015 brand is expected to reach 600,000 units sold, beating a historical record that takes renewing for seven consecutive years, and this being a figure that has been achieved five years in advance.
One of the problems that Subaru has not grown faster is your limited production. In the united States is that of waiting months for a car. Want to go out with him at the dealer and if that is not possible, they lose many sales.
Yasuyuki Yoshinaga, president of Fuji Heavy Industries Ltd., array of Subaru, has said that the mark will review its sales targets and production rise, which will be announced with the results of the fiscal year 2015, in may. At that time we will know the forecast of the brand for the next three exercises.
Yoshinaga is open to new models to attract a wider clientele the brand, always keeping to the marked philosophy of Subaru. At the end of 2016, almost will double the production in the factory in Indiana (united States), of the 200,000 units current 394.000. Half of the increase will take advantage of the space left by the Toyota Camry in the fall of 2016, which occurs in addition to the facilities of Subaru at a rate of 100,000 units per year.
Subaru Impreza Sedan Concept
it Is expected an increase in demand continued for all models of Subaru like the Outback or the Forester, while in 2016 will be added to the production line of Indiana, the new Subaru Impreza. In 2018 there will come a new SUV with three rows of seats, especially designed for the north american market.
What is not yet clear is whether for that SUV that will arrive in 2018 will be used the current lines or will be constructed a new. Yoshinaga has said that such are the facilities now it is possible to increase the production, but that opening a new assembly line could produce a lot more. However, the second case would lead to higher costs to the environmental level and the wage that would refer these problems to auxiliary companies.
What Subaru is very clear is that will produce their cars in the united States and not in other countries like Mexico, where many manufacturers are installing in recent times. Yoshinaga says it will be so because in the united States is where is your demand.
Source – Automotive News