Subcompact against B-SUV, what is going on?


in The past year were sold in Europe at 3.13 million subcompacts, that is to say, cars category, around 4 meters long, as Party, Ibiza, Polo or Clio. The B-segment can achieve this year to 3.2 million units, which will result in an increase very timid year-on-year.

from 2017, the sales of SUV will prevent the B-segment will continue to grow, and you can go back up to 2.7 million units by 2022, according to JATO Dynamics. As segment B, we consider the compact three-and five-door conventional, as well as the family and a few sedans, but not the SUV nor the crossover.

This sub-segment, abreviamos as B SUV, has grown explosively. In 2011 there were hardly models and the Nissan Juke reigned without opposition, we were able to 168.000 sales, which contrast a lot with 1.04 million by 2015. In other words, have been multiplied by six in just five years, it is a progression of spectacular.


right Now we are talking about a segment given options, in which the Opel Mokka, Peugeot 2008, Hyundai i20 Active, Dacia Duster, Renault Capture and company. Despite the fact that these cars are of a 25 to a 32% more expensive than a subcompact equivalent, the segment continues to the top of our lungs. Only in 2015 grew 27%. And there are brands that still do not offer their models in the category, but will do so soon.

are Not much more spacious, nor are they more agile, more or consume less, but sold image. In several cases are based on the same platform that a model B conventional, so there is no justification for higher price to equal margin. In other words, manufacturers are making more money with them per unit.

The causes are not new. They have a style that is more differentiated, they give an perception of superior safety, more modularity, and some -although it is not common reason of purchase – have facilities for circular off road, although almost all are front-wheel-drive. Then, the data of sales of subcompacts in Europe during the first quarter, compared with the same period of 2015:

Modelo Unidades Variación
1 – Ford Fiesta 84.150 -4%
2 – Volkswagen Polo 81.054 +3%
3 – Renault Clio 77.762 -3%
4 – Opel Corsa 74.049 -6%
5 – Peugeot 208 68.900 +13%
6 – Toyota Yaris 53.024 +4%
7 – Skoda Fabia 42.927 +34%
8 – Dacia Sandero 41.816 +12%
9 – Citroën C3 35.956 +15%
10 – SEAT Ibiza 32.703 0%

The sacred cows of the category have not changed much lately, although it is notable that the great growth of the Skoda Fabia, recently renovated, as well as the push of the models of PSA and the Dacia Sandero. There are models very veterans in the segment, that hold up with changes of shallow draught. The latest novelty has been the Suzuki Positioned, but there will be some more this fall.

The character of car caprice is very strong in models such as the Renault Capture. The crossover French, which is manufactured in Spain, had a forecast versions high range very modest, but it became very popular for the roof painted in two colors. That triggered the demand for high-end, which forced them to make a significant investment in the factory to provide an outlet for that production. In fact, in the B SUV, we’re not going to see a lot of models are really basic.

manufacturers know that they have status, car of caprice, and therefore, the prices may be higher than in the B-segment mainstream. In fact, traditionally we speak of a segment to be very competitive in that there is very little margin, and there is that sell enough to achieve profitability. Therefore, manufacturers love the effervescence of the B SUV, you can get more profitability without the need to produce huge volumes.


To this day, one of every four sales in Europe is a SUV, taking into account that we speak of different categories: B SUV-C SUV-D SUV, etc., The sales grow well above the market average, and offer various manufacturers continues to grow. Few brands have been left out of the competition, or the Premium you are missing the party.

it Is expected that the quota B SUV will continue to grow, at least until they change the tax policy and start taxing cars based on weight, where any of the SUV to lose out with respect to a model equivalent to traditional. The latest techniques in construction and improved steels allow the weights are not tripped, but physics is physics, and are heavier.

Is a matter of time they start to strain B SUV in the list of subcompacts sold. Some manufacturers will be able to raise even stop producing subcompact conventional and focus on the B-SUV due to its greater profitability. either that, or they start to be fashion. There was a time brief yes, there were models of these features, but almost no one is decantaba for them. As they came, they may end up going, but not short-term.