some time Ago I mentioned that Suzuki Motors and Toyota Motors Corporation had joined their companies under a partnership agreement. Basically at that time were interested in sharing some technologies as well as help to penetrate in the markets in which both were more desubicadas.
At first, this agreement seemed sufficient, however, as the time has passed the circumstances of the market have changed, and hence the agreement must be updated with him. Therefore, both firms would have decided to extend the first agreement to extend it to other aspects that they may report a greater number of satisfactions.
have reported both firms, have been hands to work to start conversations to to collaborate on issues such as: technologies relating to propulsion systems clean, security systems and attending to the driving, new platforms of info and entertainment, as well as the use of logistics platforms common to the distribution of components and parts for their cars.
This agreement is very good for both companies. In the case of Suzuki the firm’s engineers will have access to a set of technologies in the systems of hybridization, hydrogen fuel cell or electric that does not have up to the moment. With them will be able to improve their vehicles in the face to continue leading the market of small vehicles at the global level.
In the case of Toyota, this agreement the benefits in terms of to enter markets in which it is not yet present or it is costing you much settle. One of them is India because the return on their investments in this asian market has not been accompanied with the efforts made. For this reason, hand-in-hand Suzuki could enter with a better distribution network or maybe with products adapted to local tastes.
With the reformulation of this agreement Toyota Motors has achieved create one of the biggest agreements in the car sector world. At the same time that the firm nippon maintains this relationship with Suzuki, also have other, with Mazda or Subaru. This situation is not matched by any other manufacturer of cars in the world, since that only occurs between clusters, which have relation to corporate and property.
Source – Suzuki – Toyota