collaboration between brands in the field of car is becoming something crucial to the survival of these. Examples of collaborations we have for all tastes and the latest shows has been the of the acquisition of Opel / Vauxhall by the French group PSA. However, also establishes other partnerships that a priori might be a little curious.
The Group Volkswagen is currently the largest manufacturer of cars in the world. However, in his desire to continue to grow in sales and market share worldwide has signed a new partnership agreement. The company with which he has sealed is not any, because it is one of the largest conglomerates of the automobile that there are in the eastern part of the world.
Tata Motors is the partner who has chosen the German conglomerate to sign a new partnership agreement. By far they have only signed a memorandum of understanding, but knowing the obstinamiento that has the German group to grow, it is certain to become quite stable over time. In addition, we must recognize that Tata also comes bad your signature as needed new trading partners if you want your brands (Jaguar and Land Rover) continue to grow in the market.
The managers from Tata Motors have reported that in the memorandum of collaboration that have been signed have been addressed several aspects. Among the most important are the exchange of technology, components, platforms, and the establishment of business relations in the markets in which both companies are more powerful.
there is that be very stupid to realize that what you are looking for the Volkswagen Group is getting head in the indian market. In addition, if we remember we have the German group will have its signature low cost in a short time. Therefore, as a result, we have that Tata opened the doors of one of the most important markets in the world and they will attack with products designed for them.
In the case of Tata Motors the cooperation comes very well to to enter other markets in which do not are present. Obviously, the potential of this alliance appears to be greater for the mark hindu, but it will be Jaguar and Land Rover the most benefited of this agreement. However, to be taken with tweezers this partnership because the previous agreement that was signed by Volkswagen with Suzuki, he finished as the rosary of the aurora and now the next one could be Tata.
For now the makers of Volkswagen have just been informed that they are in talks with the people of Tata Motors, but have not wanted to clarify more points. Will have to see what happens to the agreement once we know the main areas that they touch.
Source – Tata Motors