The AMG Sport will be Mercedes-AMG 43: farewell to the philosophy “one man one engine”, hello AMG less exclusive

just a year Ago, Mercedes-Benz began to launch versions AMG Sport some of their vehicles. The idea was the same as that after the M Performance Automobiles BMW: cars to horse between the normal vehicles of the brand and radical sport versions. AMG decaffeinated, so to speak. Were cars built on the same production lines that the rest of the cars, leaving aside the philosophy, exclusive of “one man, one engine” of AMG. It seems that AMG Sport is going to disappear soon.

Until now, there was some models AMG Sport, such as the GLE Coupe 450 AMG or the C 450 AMG based on the Class C.

The Mercedes AMG Sport – until now cars like the C Class or GLE/GLE Coupe – will be soon replaced by versions Mercedes-AMG 43. We do not we with the acronyms, which are quite complicated are already. Instead of Mercedes C 450 AMG have a Mercedes-AMG C 43. It may seem silly, but the conversion of the AMG Sport versions AMG is not, at least at the level of image and business strategy. The first car to be a part of this new strategy is the recently presented Mercedes-AMG SLC 43.

Mercedes_GLE_450_AMG_DM_2016_6The AMG version of the new SLC – formerly known as the SLK – abandoned its atmospheric V8 of 5,5 liters for a 3.0 V6 twin turbo with a correct 367 BHP of power, no longer hand built by AMG in Affalterbach, but manufactured in mass along with the rest of engines from Mercedes-Benz. The main difference between the AMG pure and these new AMG less exclusive is in your engine, but also, in making his point, less radical. Your image yes the will make a difference to something more, with exhaust and sports unique exterior details.

The philosophy of “one man one engine” AMG headquarters in Affalterbach was almost unique in the european industry of the masses. A only craftsman I used to assemble by hand the engine of every AMG, putting after his stamp and his signature on the engine block. A personal guarantee of quality, so to speak. After the Mercedes-AMG SLC 43 will the Mercedes-AMG C 43 and Mercedes-AMG AND 43, as well as the Mercedes-AMG GLE 43. These AMG decaffeinated will be more affordable than the AMG of pure strain, and that is their true reason for being.

Mercedes_SLC_2016_DM_32The price of a AMG pure is triggered with respect to a Mercedes conventional. These are the heirs of the AMG Sport cover the gap left, with a more affordable price, good performance and a more exclusive than a Mercedes conventional with a simple kit AMG. If this strategy works, perhaps BMW in the future called authentic M to the M Performance Automobiles such as the new X4 M40i or the M50d, based on the range SUV, X5 and X6. What is clear is that many customers even will notice the difference.

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