Audi City Istanbul, the fourth site of the system of dealers, digital brand, recently launched in the shopping center “Istinye Park”, one of the most exclusive business locations of the city.
The first dealer of this type opened in London in 2012, followed by Beijing in 2013, and Berlin in 2014. After Istanbul next will be Paris and Moscow. In addition, The company has continued to improve systematically the technologies of these ciberconcesionarios to insert them successively also in dealers traditional.
Audi City combines the digital presentations brand and product with custom query and Premium service. Visitors can set up virtually your Audi at huge screens and full-scale experience them nearly as in reality.
Dietmar Voggenreiter, responsible for Sales and Marketing of Audi says “Istanbul, as a city, young and familiar with the Internet, it is an ideal place for our next step in the effort to connect the sales network Audi with the digital world”.
In Istanbul, Audi City presents the range the entire brand in a space of 234 m square. The screens provide a photographic image realistic by making customize Audi seems to see a film in the cinema. In addition to this new site improvements have been made of the efficiency as in the energy consumption and operating costs.