we are Not caught by surprise by the need of the Citroen C4 to renew itself. The compact C-segment launched in the year 2010 will see the end of 2017 the arrival of its third generation, which will be manufactured in the plant of madrid Villaverde. What is more interesting is that the new Citroën C4 will give rise to a fusion with the style of the Citroën C4 Cactus, unifying two models in one himself.
After achieving the objectives of the economic plan Back in the Race before time, PSA has initiated a new restructuring call Push-to-Pass, where the reduction of models is one of the key pillars for the sustainability of the PSA Group. It seeks to move from the 45 year models 2014 to 26 by 2022, leaving Citroen with 7 models in their range for that date, less than half that in 2014.
With this movement on the part of Citroën, it will be deleted apparently one of the models, the Citroën C4 Cactus, which was launched into the market in mid-2014. Although in Spain the sales of the Citroën C4 Cactus are better than the C4 hatchback, it is certain that at european level, the Citroën C4 sold more units, with a trend that goes upward while the C4 Cactus decreases in sales.
In the beginning, the arrival of the Citroën C4 in Villaverde from Mulhouse would be a great news for the plant madrid. To be a model would ensure the survival of the plant for a longer time and would generate employment. In 2015 it is sold 70.560 units of the Citroën C4 Cactus, in front of the 84.936 drives of the more conventional Citroën C4. This means that if the new Citroën c4, 2017, manages to bring together the sales of both models, the production of cars in Villaverde could suplicarse, reaching the 150,000 units annually. If the demand was very high, the factory of Mulhouse would absorb part of the production.
Source – The Tribune Automotive
Now from by 14,800 euro