SEAT returns to be the protagonist; this time, from the hands of Ducati. We knew the purchase of Ducati by Volkswagen group. Now, the official riders of Ducati in MotoGP, Jorge Lorenzo and Andrea Dovizioso, was proclaimed as the new ambassadors of the Spanish brand and, in addition, will also be the image of the current Leon Cupra.
With all of this, the SEAT Leon Cupra becomes the official car of the critically-acclaimed mark of motorcycle Italian in the current season of MotoGP. This marks a turning point where reinforces the bet carried out by Seat by the sportsmanship and the racing world.
As we were saying, the official riders of team Ducati MotoGP, Jorge Lorenzo and Andrea Dovizioso, will be the future ambassadors of the SEAT. At least, the duration of the current season of MotoGP. In addition, both pilots will be part of the picture of the new SEAT Leon Cupra, which represents the most powerful model (such as street car) ever manufactured in the history of the company.
The agreement carried out between the SEAT and the riders of Ducati is added to the already established between the two brands. This is so because the Leon Cupra is currently the official car of the racing team Ducati in MotoGP. Another requirement of the deal is that you get the logo SEAT both in the front part of the fairing of the motorcycle, as in the monkey of the pilots and the clothing of all members of the team.
then what is with SEAT? Well, you can say that both the MotoGP riders as the company in barcelona, share a lot of values related to the world of competition. Some of them are the dynamism, the passion for the motor world, and the commitment of fidelity. The spaniard, Jorge Lorenzo, is three-time MotoGP and two times champion of the category of 250 cc. On the other hand, Andrea Dovizioso was world champion in the category of 125 cc and also finished third in the MotoGP in the year 2011.
moreover, SEAT is also official sponsor of the World Superbikes. In fact, the current safety car is a Leon Cupra…
Source – SEAT