The Hyundai Genesis is a large sedan that has never been fully accepted by the european market, where customers tend to opt for the premium brands of germany.
Lthe vehicle of the signature south Korean is not going through a good moment in terms of sales and these days, Hyundai has announced the termination of its marketing in the Uk. Anyway it is a model that will no longer occur, when Genesis landing as an independent brand in the european market.
Equipped with a V6 engine of 4.8-liter, 350 horsepower, automatic 8-relationships and all-wheel drive, the Hyundai Genesis is offered by these days in Spain with a higher discount to the € 20,000, a tempting offer that is at the same time an indicator of that things are also not doing well in the Spanish market for the berlin representation of the signature south Korean, where just sold 4 units so far this 2017.
Surely this situation must be putting in doubt the arrival of the brand Genesis the Old Continent and perhaps motivate the new brand focused to the luxury of Hyundai have to rethink their strategy.
Of all forms Genesis guide his offensive to the asian markets and north american, where its share of sales will be higher than in Europe, where the luxury market seems to be concentrated in the premium-brand German Audi, BMW and Mercedes.