file Image of the era in which it was created the composition.
Studebaker was a great company of american car, although it closed its doors in 1966, and until today continues to enduring your eco. When closed had more than 100 years of operation, being founded in 1852 as a manufacturer of wagons, but with the revolution of the automobile began to manufacture electric vehicles in 1902, and it was not until 1904 that are not marketed a gasoline model.
The brand was founded in South Bend, Indiana, was known for its large advertising efforts and when he built his huge test track near its headquarters were not short, by manufacturing a replica of about 15 meters along one of its models, which was installed in the door itself of the facilities, as you can see in the gallery attached. This replica of wood, it burned down a few years later, and to substitute for it the Studebaker were raised to something larger, also of wood.
As you can see in the images, along with testing facilities are recreated with trees the name itself of the brand, which is not exactly short. This happened in 1938 and was employed a few 5.000 pines to give shape to the 10 letters of the name of the company, each one of them 76 meters long, resulting in the final composition of close to 610 meters in length.
current Image from Google Maps.
Nearly 30 years later, the mark disappeared, but the test track is still active today. First passed into the hands of Bendix Corporation, donated part of the facility which included the huge sign and a grove of trees adjoining the county of St. Joseph, that area is now called Bendix Woods County Park. Years later, the test track in if you happened to be the property first of Bosch and then of Navistar International, its current owner.
Currently, the area of the famous grove is located in a area of 79 hectares which is open to the public, with walking areas and picnic, but the actual signal itself is disappearing for the simple effect of the growth of the trees. As you can see in the second image, extracted from Google Maps, the growth of the trees is blurring the original composition. The next year, 2018, the “billboard live”, that is as it is called by the locals, will turn 80 years no less.
These eight decades of uninterrupted growth and natural disasters
– in 2004 was severely damaged by a storm and had to be
repaired – have changed markedly the shape of the original poster and
sooner or later, will become so blurred that it disappears for
always. So until then, it will remain the last vestige of
the firm founded in the NINETEENTH century.