The Lexus NX is the first car in the world in having wheels of ice (with video)

Lexus NX ruedas de hieloLexus knows how to draw attention, not only by the designs of their cars or by their philosophy, but also by their marketing actions. If a Lexus IS cardboard or a Lexus RC-F is able to copy the rhythm of the heart were not enough, the japanese have worked hard to create his latest work of art, a Lexus NX with nothing less than wheel of ice. Lexus has taken the lead to all the tire manufacturers in the world to create a set of wheels and tires (by calling them somehow) made entirely of ice and is completely functional.

To create these wheels of ice that try to capture the craft behind some of the processes of the brand and its philosophy, Lexus has featured a few artists, ice sculptors that have needed three months of research, development and testing to provide a way to create a set of tire-a tire made of ice, functional and capable of supporting the weight of this SUV.

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if the own work of creating a wheel of ice was not sufficiently eye-catching, the design team decided to incorporate LED lights to the wheels, to emphasize the cold aspect of the ice. Hamilton Ice Sculptors, a company in london with more than 35 years of experience, has been commissioned to achieve this milestone, along with Lexus. The wheels and tires of the Lexus NX were scanned and replicated with manual techniques and machining. Four sculptors worked during 36 hours to produce each of the wheels. The wheels have been reinforced with a piece of acrylic to support the weight.

Lexus has documented the whole process of the creation of the wheel of ice in a gallery of photos, a video that shows the end result and a second video[19459004howithasbeencarriedoutthisimpressivework.

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Source – Lexus

Lexus NX ruedas de hielo
Lexus NX ruedas de hielo
Lexus NX ruedas de hielo
Lexus NX ruedas de hielo
Lexus NX ruedas de hielo
Lexus NX ruedas de hielo
Lexus NX ruedas de hielo
Lexus NX ruedas de hielo