The Maserati Levante will be crucial for the brand: if it does not work Maserati could disappear

From a few months ago Alfa Romeo and Maserati are involved in a major renovation latent good in the arrival of news of the size of the Maserati Ghibli or the Alfa Romeo Giulia, but there are still quite a few developments in both brands, among them several SUV. In the case of Maserati the arrival of this SUV, Maserati Levante, will be critical, its failure could be a sentence for the Italian firm.

In 2016 we meet the first SUV Maserati

In the most immediate future of Maserati also appears the Alfieri production.

In a conversation with Autocar, Giulio Pastore, responsible for the brand, has pointed out that the Levante will be a model critical at the time of making the brand sustainable. “there is life for a company that sells only sports cars”, stated.

Pastore has hinted has a very large investment by the brand in the development of the Lift, in their design, their engineering, in its facet of sports, on your side offroad… there is much in this model.

Recall that we will know the production version of the Maserati Levante, the Geneva 2016. Its production will take place in the plant Mirafiori.

On the horizon plans to reach around 70,000 units a year in 2018:

we must Not lose sight that this SUV will play a fundamental role in the intentions of Maserati to achieve the to 70,000 units per year. Of course we also cannot lose sight of the generational change the Maserati GranTurismo and GranCabrio with the arrival in the streets of the production model derived from the Maserati Alfieri.