sales volume Brazil is the most important market for the brands of cars Latin america. To be in this market and be in the first positions of the ranking sales is very important for brands that there are present as it allows them to reach out to other markets of the continent. However, not everything is rosy in this market because to sell their car brands need to make big investments.
The main stumbling block lies in the elevated tax that pay for the vehicles manufactured in third party countries. For this reason in the past few years the main signatures of the motor have opened factories in the country carioca. In addition, they also must make vehicles that conform to the tastes of these clients, and more importantly the still broken roads in the country.
The brands biggest volume of sales in Brazil are Fiat, Volkswagen and Chevrolet. However, each month that passes Volkswagen loses positions and their models fetish the Gol, Saveiro, Fox, Up!, Voyage, Jetta, Amarok and Golf are not able to sell more units than last year. This makes the fee of market the German brand is positioned in a discreet 10 percent too far from the numbers traditional in the house.
The two brands that are contesting in the market are Chevrolet and Fiat. The brand american stands as the signature sold in the country, although followed very closely by the house of Turin. On the opposite side is the brand that has grown in the brazilian market is the japanese Nissan. In the month of August managed to grow nothing more and nothing less than a 23 percent compared to the same month of the previous year.
This panorama notify us of the situation in the country of the carnival. The huge crisis economic that crosses and instability policy was introduced in the government is causing havoc. The result is more than visible and is reflected in the 10,9 percent that have lowered the sales of new vehicles during the past August with a total of 178.100 units registered.
With respect to the accumulated 2016 the sales do not show signs of recovery, but rather the opposite. The fall with regard to the past year 2015 standing at a 22,8 percent with 1.304.000 units registered.