The new Suzuki Vitara is a prerequisite for the growth of the brand in the European market model. The new SUV has begun marketing in Spain and has been featured in the dealer network. We attended the presentation of the new model Universal Drive Official Suzuki dealer for Vitoria-Gasteiz and the province of Álava.
In Current Motor and we were able to test the Suzuki Vitara in the national press presentation, but still we wanted to approach, aiming to obtain the views of the commercial network and some customers regarding this new model, coming to compete in the competitive SUV segment B and that is a radical change of approach for such a mythical as the Vitara name.
Pablo José Castresana, head of sales at Universal Drive, presented to the public the new Suzuki Vitara, emphasizing its change in philosophy . Stop being an SUV with AWD and reductive to become an SUV that offer versions 4 × 2 and 4 × 4 Smart . It is well adapted to new market trends, also offering some interesting customization options that make the difference with some of the rivals. In the commercial network there is confidence that this reinvented Suzuki Vitara will an important boost to sales brand in our country. Admittedly, it is strategically a success, although we lose a good SUV on the way.
Still, it has also been pointed out that Vitara original approach is not completely forgets . Few rivals in its segment offer all-wheel drive (with different configurations) and systems useful aid in off-road driving and control of declines. Eduardo Lausin could see in the presentation of the Suzuki Vitara off-road capabilities of this model are better than those in a moment could imagine.
What clients say
What you do not see the Vitara 4 × 4
The most interesting thing surrounding the launch of the new Vitara is the feedback from customers who already have one previous generation. The views converge in that it is an attractive car design (especially in the front) and the large amount of equipment available throughout the range. Of course, the type of previous Vitara client is radically different to the new model.
Generally who has acquired Vitara has done to have certain needs driving off-road, where effective traction and reducing them useful. Lament the loss of off-road essence of the new model. Nor is it a serious problem, since brand may lose that customer niche, but in the end will win many more customers looking for a SUV at a high driving position, greater comfort on the road and more content consumptions. If there were 4 × 4 versions would not be a major problem, since in the Spanish market about 85% of the SUV are FWD.
Suzuki Grand Vitara
From 19,850 euro
Article The new Suzuki Vitara comes to Spanish dealers has been originally published in Current Motor.