The PSA Group takes several days very active. Jumped into the fray by their negotiations with General Motors to keep Opel. Days after we learned that I would also be considering the possibility of entering in the eastern market of the hand of Proton. And to finish we find out who is planning to make inroads in America.
The fifth continent (with the exception of Central and South America) is largely unknown to the French group. commercially launched in the united States, in the past century, was very short. In addition, don left a very good taste in the mouth, nor to customers or to the firm. However, if you want to be a company truly global must change, and chip and assault all markets possible.
To enter this difficult market, the guys from the Group PSA have made an agreement with the shipping company, shared (Car2Go or Emov) Travelcar. This signature, of French origin, is dedicated to enabling vehicles passengers who so wish in certain airports in the united States (primarily San Francisco and Los Angeles).
As we can see, this business is the same that has Mercedes-Benz with Car2Go or the same PSA with Emov. The idea that you would pursue the French group would be to provide Travelcar of a fleet of cars to North America. With this customers could get to know the models and their characteristics in a second phase, launched to conquer the customers through the sale of these same cars (new hire).
This idea seems more than acceptable, and more taking the view that the PSA Group not to risk anything by bringing these cars to north america. With it, the publicity they would get would be notable and if they are able to accept the difficult american public its entry in the country could be in a few years.
By now the makers of the PSA Group not to have made more statements than we know. In April of this year, will begin its journey in the united States and if all goes as planned we could see the arrival of Peugeot, Citroën or DS in the united States in a short time.
Source – PSA Group