The Renault-Nissan Alliance for the leadership of worldwide sales

The struggle to occupy the first position as the largest manufacturer of cars in the world is more alive than ever. In the past year the Volkswagen Group managed to wrest the scepter to the japanese Toyota. However, the scandal of the dieselgate and other issues relating to the adaptation of product in major global markets they can cause more problems to the germans.

General Motors and the Hyundai Group-Kia is still remained away, but in the directions of both colossi industrial did not have an alliance. After the acquisition by Nissan of the also japanese Mitsubishi, the Renault-Nissan Alliance has become the third group automobile in contention by reaching the crown as the most sold.

According to the data of Jato Dynamics during the first four months of the year the Renault-Nissan Alliance has sold around the world 3,02 million of units. The German conglomerate sold 3,32 million units and Toyota Motors to 3.06 million units. The difference between the three manufacturers is only 300 thousand units so that any of the three could reach the top at the end of 2017.

The CEO of the group, franco-japanese, Carlos Ghosn, at a meeting with the principal stockholders organized a few days ago, stated that the Alliance would be able to achieve the first position as the first manufacturer in the world. However, it also clarified that this is not their main goal, because now more than ever are focused on building their position in markets that are stronger and strengthen those that are still growing.

experts that the possibilities for achieving such a milestone are likely to although it still must improve its global positioning, global reach. The fundamental pillar that will help the Renault-Nissan Alliance to achieve this milestone is found in the segment of the SUV and all-terrain. Both Nissan as Mitsubishi are experts in models of this segment, and if the trend of the market remains prone to these models, the group will have a lot to say.

in Addition, the Renault-Nissan Alliance is growing in some of the most important markets of the world, such as China. This situation will help them to reinforce their position, since neither the Volkswagen Group or Toyota are making growths interesting that allow them to grow significantly.

whatever the question is not in how many units you are able to sell per year, but how much money you are able to win with every unit you sell. Surely the Renault-Nissan Alliance will have the accounts very clear.

Source – Auto Express

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