The return to life Borgward would come true over the next Frankfurt Motor Show , where presented its first model of the new era, SUV compact . The German brand ensures that its products will ‘ premium accessible’ .
U ne of the major developments of the last Geneva Motor Show was not a particular model, but proclaiming the return of a legendary mark Borgward. However, despite of having a presence in the sample held in Switzerland, the Germans did not specify in what way their return would materialize.
But this week some German media as Autozeitung, ensure your return to the market will be formalized within the next Frankfurt Motor Show will take place from next September 17, where showed its first prototype compact SUV .
The odficial return Borgward will materialize in Franfurt in September.
Thus Borgward will try to take new momentum with the arrival of a product that will be framed within a segment that every year is growing and in which all macas want to participate.
Bogward chose his own house to introduce the first product series of the modern era. Autozeitung boys threw their imaginations to enliven the still unpublished SUV of the German mark, which embodied in the projection that heads this note .
There is still no official information about this project, but plans are very ambitious brand reborn since 2020 projected to enter among the top 10 manufacturers in the world . According to what little is known, the investment to develop the new model architecture around 260 million euros , which according to experts is somewhat low to develop and produce a vehicle completely again.
The new company will be based in Stuttgart and in a first stage will focus on the German and Chinese market, where even provide local production facilities. Also ensure that will introduce two or three models each year , to complete its product range, which ls is still a mystery.