The success of Tesla Model S forced Volkswagen to rethink the future of the Phaeton.
In the month of march last year to 2016, the Volkswagen Phaeton went through the back door. The one that until then had been the great flagship of the japanese manufacturer succumbed to the unstoppable progress of the automotive sector, strong changes in the demand of the drivers who was addressed as well as an economic crisis that was ahead, many of the projects that were on the table Volkswagen.
Now, a year later, and taking advantage of the celebration of the Geneva motor show 2017 have been able to learn more details of the reasons which led the German company to to cancel the development of a new generation of this luxury saloon. Information that comes from the hand of a charge so important as the one that holds the own Herbert Diess, Head of Volkswagen.
In statements to a half-british, Diess said that the success enjoyed by the Tesla Model S and its unstoppable growth in Europe forced Volkswagen to rethink the future of the Phaeton. In part we can say that the enormous popularity of the electric car from the american manufacturer “killed” the new generation of the Volkswagen Phaeton. It is for this reason that the German brand chose to preclude the development of a new generation “conventional” to rethink the entire project.
In his “return to life”, the Volkswagen Phaeton will use a mechanical-electrified.
Herbert Diess went a step further after talking to later that any saloon large size of the German group to receive a replacement you must have a technology of “next generation”, referring to mechanical 100% electrical or hybrid plug-in.
“we Were quite advanced with the next Phaeton, but it was clear that this was not a real “leap forward”. A saloon of vast size and modern you must be very competitive and have an advantage over the Tesla Model S, which is a reference point in many regions already dominating its segment. Now, if we go back to the segment, we have to take seriously as a reference to the Model S and of course, follow a strategy of “electrical””.
A clear example of what he says Diess what we have with the sales of the luxury saloon car in the united States during the third quarter of last year. The Tesla Model S was the most sold ahead of vehicles from the likes of the Mercedes S Class, BMW 7 Series or the Audi A7.
The new generation of the Volkswagen Phaeton may reach the market in the year 2020.
The latest information about the launch of a new generation of the Volkswagen Phaeton point to the year 2020 as the possible “return”. But, taking into account the comments by the senior officer of Volkswagen and the events lived in the past times, it is clear that will be a model radically different. Very possibly adopt the platform MEB.