Peugeot 508 came at the beginning of this decade to replace the Peugeot 407, a saloon generalist who is closer in many ways to premium models and that was a great commercial result throughout his career. Lion brand is already developing the successor of its current sedan media, a new model that, as it seems, could be found to the height of complicated rivals as the new Opel Insignia or the BMW 3 Series.
Our fellow Auto Express claimed a few weeks ago, during the celebration of the Geneva Auto Salon, having conversed with Laurent Blanchet. Blanchet is the chief product of Peugeot, and he himself stated that the car will be among the products general and the premium. “we don’t want to be a premium, there is another brand (in PSA), for this, that is DS”.
“we Want to be a very good brand generalist, and to be so you have to be very present in the segment D”; he added. Recall that the segment D is a traditional category that, with the rise of the SUV, seeing how their demand plummets. The sedans that they are maintaining a good rate of sales from premium brands highly recognized, as the Audi A4 or the BMW 3 Series; also the Volkswagen Passat that, while not reaching “high-end” is near.
different manufacturers generalist have realized that to be at the top of this segment should create a great product, with a lot of quality and technology. So they are getting products very care as the new Opel Insignia and, in theory, the successor to the Peugeot 508. We will see that this comes close to the berlin average French.
on the other hand, Auto Express also claims that the Citroën C5 will not have a successor in Europe, that is to say, that Citroen will abandon the sedans in the old continent. It seems to be that the brand of the double chevron invest in a SUV might be like the C5 Aircross.
Source – Auto Express