Toyota is a brand with a long and successful history in the world of the rallies, so that its return to the WRC with the new Toyota Yaris WRC assumes in some way a new chapter of this intimate relationship. However, Toyota not only wants to go back to achieve victories in the stretches of the World, but rather to share their exploits in every rally as never before. Therefore, from the upcoming Rally Finland, the ninth rallye World Championship, each one of the three Toyota Yaris WRC team will take a camera that let you live the rallies of a novel way.
This camera receives the name of EchoCam and form part of the project of the Toyota Yaris WRC connected that are driving Toyota Gazoo Racing and Microsoft, one of its main partners in the contest. This technology connects the photographs of fans on the stages and the video that records every one of the Toyota Yaris WRC. In this way, the fans will be able to access a quick and easy way to video record the Toyota Yaris WRC to its passage and so located within the segments, taking part in the rally in an interactive way while you are encouraged of your own gutters.
The procedure is very simple. fans can take their pictures to the passage of the Toyota Yaris WRC with their smartphones and upload their favorite pictures to the web site of EchoCam. From these photos and the time codes that take the photos made for any smartphone, EchoCam generate a video clip from the point of view of vehicle the exact moment that the picture was taken. In this way, the amateur you will receive a video where you can see the moment in which the car has gone to their side from the perspective of the Toyota Yaris WRC.