With its new SUV guy Honda arises revolutionize the market. This is the HR-V, bet the strongest brand in the region, shown at commercial television starring in a revolution.
E s likely that Honda has exceeded all initial expectations about new HR-V . At least that is what emerges with what happens in Brazil, where the SUV guy is on track to become a bestseller , according to sales figures in its first month on the market.
The Honda HR-V has sold in its first week of sale in the Brazilian market, more than Duster and EcoSport added, which is no mean feat considering what they mean two products as are the Renault and Ford. The demand is so great in Brazil that waiting lists and reach 60 days .
Maybe Honda did not expect to achieve these figures, since competition posed as very difficult, not only because of having to beat a product like EcoSport just who invented the segment in the region, but new entrants like the Peugeot 2008 and the Jeep Renegade, among others. That is why we designed a TV advertising campaign for Brazil, where pose a revolution in your garage .
Em advertising medium key shot in film showing the HR-V as a participant in various revolutionary events in recent history. And there you can see the HR-V participating in the French Revolution, the Woodstock Festival in the seventies, tearing down the Berlin wall, amid the speech by Martin Luther King in 1963 and the first man on the moon.
It seems that Honda has everything to revolutionize the market with this product occurs not only in Brazil but also in Argentina , where it still has no release date.