The way it worked out the bet of the european hybrids from Toyota


models of european manufacturing are the ones that have really moved the sales of hybrid Toyota

today Toyota is the benchmark in hybrid. In Western Europe one of every three sales corresponds to a gasoline-electric, a fact unusual in a manufacturer of high volume; good is, in fact, the more volume to dry. Getting to this point has been a process that has lasted 16 years in the old continent.

let us go back a decade ago. In the european market there was only one model, the Prius 2g, not very suitable to the characteristics of the area. The strength of the diesel, a more streamlined design than commercial and a mentality different from that of north America and Japan have not made a car especially attractive.

The typical customer of Prius was very special, that I wanted a car very different

In other countries, Toyota offered a higher bid of hybrids in other segments, the case of the Camry, the Esteem or the Highlander, conceptually absurd to Europe, but it is very interesting where the gasoline has no rival. Toyota needed hybrids that are more tailored to european tastes if you wanted to be an alternative of great sales.


The Toyota Prius is and has been, in Europe, a model of low-volume, has been sold mainly in USA and Japan

In 2010 appeared the Toyota Auris HSD, a year after the Prius 3g. A couple of years after the new Yaris HSD, for which Toyota snuck hybrids in the most popular segments in Europe (B and C), at a price higher than its alternatives to gasoline and diesel. Had to try to get them to the public at large.

Toyota pushed its commercial network to that metiesen to hybrids by the retinas of the customers, trying to offer that option before the diesel. Yes, the price is higher, but that is offset by a lower cost in maintenance compared to the diesel, or a lower consumption compared to a normal gasoline. Unlike the Prius, these models were allowed to choose more clients.

Thus, little by little, the hybrids have been leaving to be a niche product. The group of taxi drivers did much to popularize the technology, in 2011, more than half the Prius sold just white (or black/yellow in Barcelona) and with a sign of green light. That generation of Prius, the third, became a commercial success without precedents, but in particular hands was not a bestseller. In Japan and California (USA) tore through.


Toyota C-HR, the call to invade hybridization of the C-segment crossover

Toyota in Europe has the goal of selling more hybrids than gasoline/diesel by 2020. Although it has not been abandoned for the technology of the diesel, a thing that Lexus did (descatalogó the only diesel, the IS 200d), the bet was clearly prohíbrida. The development of diesel engines was reduced quite a bit.

to compensate For the lack of engines that customers were demanding it, Toyota came to an agreement with PSA and BMW mainly, removing that problem from above. Right now the only diesel genuine Toyota are the 1.4 D-4D 90 HP and the 2.8 D-4D 177 HP. long term diesel has little future, according to Toyota, and has already reached its zenith.

right Now the hybrid range consisting of the Prius, Yaris, Auris, Prius+, RAV4, and the newly arrived C-HR. This last does not exist with diesel engine (in a segment where gasoline is still the minority), and the version of gasoline “pure” is not meant for western europeans, but russians, turks or Eastern Europe. Models such as GT-86, Land Cruiser, Avensis or Verso only have versions 100% thermal.


With this sticker, parking can cost you less in area BE, as well as to dodge restrictions or prohibitions, on the movement

Meanwhile, in Spain, 2017 will be the first year that registered more hybrids than any other engines in this brand. Right now the share of diesel has dropped to the fourth part of the mix, and in some autonomous communities, like Madrid, have additional advantages: in episodes of high pollution can travel freely, and in area will BE paid less in 2017. Even came out in a press release from Toyota to recall that , or with scenario 3 are prevented from circular.

There are dealers who have already beaten 50% of sales of hybrids, even the 70%

The effort to insist and insist on the hybrid technology is paying off. Right now Toyota has a very competitive, and the 10 million units sold worldwide since 1997 are falling, in just 20 years. The 9 million was announced in may of this year, sold more than a million every 12 calendar months.

by 2020, more or less, Toyota will place on european roads, some 400,000 to 500,000 hybrids, and less diesel. Very few will be Prius, the majority will be Yaris, Auris and C-HR. Since is not a technology niche, it is an alternative to consider compared to diesel, and the competition is lagging far behind. Plug-in hybrids there are, the more niche, but they are open hole little by little.

Interestingly, Toyota only offer -for the moment – a plug-in hybrid, Prius Prime. It will be a niche model, the same as the Prius, since Toyota gives priority to the sales of models of european origin. Yes, will continue to be the banner…