Total Competition: the book of strategy in F1, Ross Brawn


, which has triumphed in the Formula 1 teams are so different
as Benetton, Ferrari, BrawnGP and Mercedes, has given free rein to
their knowledge on strategy applied to the field of the Formula
1. To do this, has had a contertulio of luxury in the person of
Adam Parr
, whose
last experience in the category was as CEO of the team

Competition: Lessons in Strategy from Formula One’
the different talks that both have had in relation to their
experience in Formula 1 and how to get the success in the same. In
this book that Simon & Schuster will publish in November, both
establish a parallelism with the military strategy and
how all of this can be applied in other areas of the business.

statements Motorsport, Adam Parr he says that he wanted “face
this issue with Ross because I attracted a lot of attention to the way
I was working in Formula 1 while we agree. Ross was
in his sabbatical year when I started at Williams at the end of 2006.
But from the moment that he reappeared a year later in
Honda, I learned a lot from him. Then land I observed with astonishment
while working methodically in 2008 and 2009, becoming what
it had been a disaster for most teams in a

“I Watched in amazement as he worked methodically, turning a disaster into an outstanding success”

Brawn left Ferrari when Michael Schumacher retired for a
the first time and, after a sabbatical year, signed by Honda to drive
the project of the brand nippon. When the board of directors
Honda decided to abandon the project, Brawn stayed with the
computer to rename it as BrawnGP and get one of the titles
most fascinating in the history of Formula 1
. The following year,
in 2010, Brawn sold the team to Mercedes and was in charge of the
restructuring to turn it into a solid and dominating
project. To
the end of 2013, he decided to retire to live a life less

Parr highlights the intinsto of Ross Brawn to the address, commenting
they soon realized that “the
way that Ross worked was instinctively strategic.
We kept in touch after my departure from Formula 1, and when
I finished my phd I thought it would be fun to write a book
about how he worked in Formula 1 and to test your
methodology against the theory and the practice that I had

military Strategy

his part, Brawn has how Parr establishes a parallelism between the
military strategy and the that is applied in Formula 1, revealing that
came and told me that I often think that many of the teachings and
philosophies of the military strategies are very similar to the approach
that is taken in the Formula 1. I have to say that I had used
quite a few, but not in a conscious way. I had not read anything of
strategies milestones, so that he did not know the art of war or
all that kind of stuff.
So what we analyze, and we did some
analogies interesting between the teachings of the philosophers
and chinese military strategies in addition to strategists romans.
We also looked at an approach called ‘art ‘ operational’, that
it was developed by the soviets after the World War I
and it seemed particularly relevant”

For Brawn, the
success in Formula 1 must be moved away from improvisation and
everything must be planned in a consistent way. “the key is that The
success in Formula 1 requires to be a good strategist and that is what
that we discussed. What we hope is that this debate will not only attract
to the fans of Formula 1 but also to other people from other areas
of the life that you have to manage complex challenges with resources
and perhaps also in a competitive environment”