Toyota and Daihatsu together to launch a brand low cost

Toyota Daihatsu

The presence of Toyota in the world is very wide; is in the vast majority of markets and for those who can not reach an optimal way has strategic alliances with other firms. One of the alliances most ancient and enduring is the one that has with the also manufacturer japanese Daihatsu. This brand is specialized in the manufacture of small cars (Kei Cars) as well as industrial vehicles and all-terrain dimensions are very contained.

If we take the memory back, we can remember that Daihatsu has sold some of their models most emblematic also in Spain. Among the chosen are small roadster Copen, the urban monovolúmen Sirion or the most recognized SUV Terios. However, their sales were so low that the firm has decided to leave the european markets to focus on the eastern and japanese.

Toyota Daihatsu Copen

Thanks to the extensive knowledge that has Daihatsu in the manufacture of this type of cars Toyota has made a proposal that we believe will not reject. As reported by the two firms are in talks to create a-line cars low cost with which to reach the emerging markets in which are not present in one form or another. To do this the next year will establish the basic guidelines that you should follow this brand in order not to degrade the image that you have so much Toyota as Daihatsu products that are more basic.

Toyota Daihatsu Terios

The idea the two firms is not to launch a brand in the style Dacia Renault, but to create a range of cars low cost with the ability to reach a greater number of customers. To control the work that is carried out in this new online business both firms have a representative as president Masanori Mitsui (Daihatsu) and Shinya Kotera (Toyota) will be responsible for internal development.

with Respect to models and details of this new product line both signatures still have not revealed anything so you have to be outstanding to the information that launch time is set forth by the guidelines for work.

Source – Toyota Daihatsu