Toyota joins Uber, because he understands that there is life beyond the private car

car manufacturers have understood that the economy collaborative, car-sharing, and the services of alternative transportation such as those proposed by Uber, far from threatening to the private car, they stand as the perfect complement to the mobility in the medium and long term. That would probably be the reason which has led Toyota to join with Uber, with an agreement signed under a strategic investment in the San Francisco company that, among other things, will facilitate the use of cars Toyota and Lexus for the services provided by the users of Uber. And what is that agreement?

Although they have not been given details of the investment that Toyota has made in Uber, from Bloomberg indicated that according to his sources has been a relatively small investment. For Toyota, the business of economics collaborative, and transport proposed by Uber is not a priority, or at least as important as to be present in him to explore the possibilities posed by.

The movement we are not surprised, nor much less. Some months ago we already knew that General Motors and Lyft, the biggest rival of Uber, had united with a purpose even more ambitious, to promote the use of autonomous cars on demand, by way of a taxi without a driver. These days Volkswagen did the same, announcing an agreement with Gett (also known as GetTaxi), which offers a service very similar to Uber providing drivers with license.


The agreement between Toyota and Uber will take the form of, among other things, in better conditions to purchase a car to provide transportation services. According to Toyota, its brand is the most prominent among the international fleet of vehicles used by the drivers of Uber.

short-term, the idea would be to create a mode of acquisition of vehicles by leasing, from the financial services Toyota Financial Services, which would facilitate the coverage of payments through their own income generated in Uber. The conditions of that leasing flexibilizarían around the needs and peculiarities of a driver of Uber.

long-term, Toyota wants to become the first service provider and a technology partner of Uber to gain valuable experience about the platforms that are already asserting itself as the model of transport in the future.

let us Remember that Uber was blocked in Spain by order of the court in 2014. More recently, in march, Uber announced and made effective his return to Spain. Although in this case, in this return of Uber, not intermediarían in travel between individuals, but only provide the intermediation between drivers with a professional license and passengers, avoiding the problems that led to the closing of Uber by order of the court in the first instance.